10×10 Trade Show Booth Planning Checklist

A 10×10-foot booth gives you 100 square feet to work with, but the whole area is not available for furniture. Your team, visitors, storage and any demonstration equipment need space too. A useful booth plan starts with one purpose and a measured layout.

Choose one main visitor action

Decide what a successful conversation should lead to: a product demonstration, a quote request, a sample handover or a follow-up meeting. Put the equipment for that action in the easiest place to approach. If several activities compete for the same small area, simplify the plan before buying more display pieces.

Draw the layout at actual dimensions

Mark the backdrop, counter, tables and stock storage on a scaled sketch. Allow space for staff to work and visitors to approach without stepping into the aisle or blocking one another. Check the organizer's booth boundary and accessibility requirements.

A counter near the front can create an obvious meeting point, but it should not close off the entire entrance if you want visitors to step inside. Put extra stock and personal items in an agreed storage area rather than where the main interaction takes place.

Compare what each display package includes

Different 10×10 trade show booth packages use different combinations of backdrops, counters and accessories. Compare the written contents and measurements of the exact package rather than choosing from the main photograph alone.

For example, AC-01 lists a display stand with racks, an arch display with shelves, a printed counter, a screen mount, two LED lights and a transport bag. A screen mount does not mean a television is included. Check the compatibility and equipment you need to supply separately.

Make the graphics readable from the aisle

Give the backdrop one main message: what you offer and why the visitor should stop. Keep the brand visible and leave enough contrast around the text. Put detailed specifications, longer explanations and contact information on materials people can read close up.

If you are adding a table, compare printed table covers against its actual dimensions and the access staff need behind it. Reuse the same logo and colours so the display feels coordinated.

Confirm venue requirements before final artwork approval

• Booked booth dimensions, maximum display height and any line-of-sight rules
• Power ordering, cable routing and permitted lighting or screens
• Material documentation requested by the organizer
• Delivery, unloading, storage and setup access arrangements
• Setup and dismantling windows

Do not assume that equipment suitable for one exhibition will automatically meet another venue's requirements. Share the organizer's instructions when you ask about a display.

Leave time for a practice setup

Work backwards from the event date. Include artwork review, production, delivery and a complete practice assembly. Compare the current product listing with the shipping policy; production time is separate from delivery time.

During the practice run, check that every part is present, the graphics fit, lights and screens work, and your team knows the assembly sequence. Pack a written parts list so teardown is easier too.

Your final booth checklist

• One clear visitor action and an unobstructed approach
• Measured layout that fits the booked space
• Exact package contents and separately supplied equipment confirmed
• Readable artwork proof checked before production
• Venue documentation and logistics confirmed
• Practice assembly completed and packing list prepared

Browse 10×10 display packages or send us your layout and organizer requirements to compare options. Planning an outdoor event instead? Read which events need canopies and displays.